Kloned

Sisters are doing it for themselves!

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As you may or may not know, Kloned was founded by two sisters, so

today, we’re celebrating the girls! Starting a business alone can be daunting, so having someone by your side is exactly the support you need, and who better than your sister? But who are the women behind Kloned? And how did they get here?

Firstly, what is Kloned? Kloned are more than Virtual Assistants, they are a team of in-house Executive Assistants who provide expert admin support to individuals and businesses. In short, they’re the secret weapon of successful people.

Meet San Peyman and Ellie Houshanpour, the girls who really are, in the words of The Eurythmics, doin’ it for themselves! San is a wife and mum who took time out during university and worked as an Executive Assistant before completing her studies and graduating from Queen Mary University of London. Ellie studied sciences at university to a masters level and went on to project management roles in the pharmaceutical industry.

After working many years within their respective sectors, they decided to create a business which not only encompassed their experience and background but also gave them the opportunity to work together. They both knew they wanted to help give people more time, whether it was time for self-care, family, self-development or business growth. It was at this point that the Kloned vision was created – who wouldn’t want to Klone themself to create more valuable time?

We decided to ask some questions to gain an insight into Kloned and the sisters behind the company:

When did you decide to start Kloned?

San: ‘It was a combination of things, I felt disillusioned with what I was doing, I knew I was capable of so much more. I could see gaps in the market and knew something like this was missing – accessible, high-quality assistance without the price tag.’

Ellie: ‘We realised that most people felt held back by their own ‘life admin’. What’s rewarding now for us is seeing people and business who we have worked so closely with now able to achieve the goals they set out to achieve.’

Entering into business with a sibling is not for the fainthearted, of course. Separating work from family life can be a challenge because sometimes it’s unrealistic to leave work in the office when there is so much to do. So:

How does one decide to go into business with a relative?

San: ‘We are very close, and we come from a very tight-knit family, so once we did think about starting a business, it was never a question that we would do it together!’

Ellie: ‘It was a natural progression of where we were in our private lives as well as working lives and we know we both bring different strengths/skill-sets to the table.’

At Kloned, we believe it’s important to reflect on the obstacles that we’ve overcome, as not only does it make us more resilient, but it also teaches us to learn from these difficulties, and ultimately makes us stronger. Upon asking the Kloned founders how they felt about this, they gave surprisingly similar answers:

San: ‘There have been so many ups and downs. Ellie and I had no experience in the business world when we started, so we definitely had to learn on the job: from HR to finance, we had to learn it all. Although it’s been hard work, we’ve been very fortunate to have crossed paths with some wonderful people who have helped us in their own way. The biggest struggle by far has been learning when to switch off.’

Ellie: ‘It’s definitely been a massive learning curve and no two days are ever the same. As exciting as it’s been, we’ve had to pick up new skills, from how to manage a full-time team, to filing company accounts on time! All of which would not have been possible without the support and guidance of those who have helped us along the way.’

Despite the difficulties, being founders of a start-up is incredibly rewarding, and sometimes you have to sit back and reflect on all that you have done and achieved. To give the ladies this opportunity, we asked San and Ellie:

What has been your favourite moment of the past year?

San: ‘The beauty of having a startup is that you have so many great moments, moments which may seem little to others are a great achievement to us. Seeing my team grow and support one another makes me very proud. If I had to choose just one of my favourite moments, it would probably be our Christmas party. Let’s just say we know how to party!’

Ellie: ‘For me, it has to be our summer party with the team. Things move so quickly at Kloned that we sometimes forget to just pause and look how far we’ve come. We’re still a young company, but if I just look back to this time last year, it makes me feel extremely proud of how far the team has come, the level in which we are now operating at, and the future potential. And to be doing it all with my sister is an amazing feeling!’

It’s safe to say that both San and Ellie have an inspiring motivation and drive that is infectious. We can’t wait to see what the future holds for these exceptional sisters and the whole Kloned team!

Getting started with Kloned

Ready to live and work optimally? Here is the Kloning process, in
three simple steps.

1. Consultation

We dive deep and uncover what you need from your Klone and how we can fit your style, behaviours & structures. This is OUR investment in you.

2. Choose Plan

We’ll find your perfect match and introduce you with a meeting within two business days of your consultation.

3. Kloning Begins

The Kloning process begins: delegate tasks as your Klone actively integrates with your business.

From £300

Constant, agile, intelligent support.

Our mission is to help our clients achieve their dreams. How could your Klone take you further?

Frequently Asked Questions

Question? We're sure to have the answer. Search for your question in the
most-asked ones below or get in touch with us directly.

HOW WILL KLONED HELP ME?

At Kloned we take the time to get to know you and your needs in order to create your very own Klone. Your Klone will take care of all your tasks by offering a more efficient, time-effective service that guarantees round-the-clock support. With our exceptional quality of service, we take ‘personal expertise’ to another level; enabling each and every client to achieve their goals exactly how it should be done.

WHO CAN BENEFIT FROM KLONED?

Anyone! Using the exceptional, vast knowledge within the team, we feel comfortable offering this entirely bespoke service to our great diversity of users. Through the flexibility provided, Kloned client base ranges from individuals looking to free up their time to small/medium-sized companies seeking to reduce their overhead costs. The beauty of Kloned is that you do not directly employ anyone, so you are not faced with complicated HR rules and regulations. By using Kloned you save up to 52% of operational costs. Some of which being:
- National Insurance (NI) and tax
- Pension Schemes
- Holiday/Maternity or sick cover and pay
- Insurances
- Training
- Lost office time

WHO DO YOU EMPLOY?

All of our Klone’s go through a rigorous, multi-step vetting process to test everything from their communication and technology skills to their creativity and resourcefulness. Our workforce consists of intelligent professionals who have previously worked with FTSE 250 companies, contributing a wide range of skills to the team. It is this vast experience that enables an in-depth understanding of exactly what it takes to provide the best possible solution to your business needs.

WHO ARE YOUR KLONES?

All of our Klone’s are London office-based, highly trained, ready to start and professionally managed. We hire the type of people that we'd want to be around every day: smart, ambitious and inspired. We want to make sure we connect you to a talented individual who not only produces high-quality work, day in and day out but also someone with a great personality, that we’re sure you’ll get on with.

It’s not just a job; every one of our Klone’s take immense pride in the work they do, with the goal of building deep, long-term working relationships with the clients they support.

HOW WILL KLONED BENEFIT ME?

Have you ever considered the idea of how much more you could achieve if there were two of you? We have. At Kloned we offer expert Executive assistants who will get to know you and your needs to such an extent that they will act as your very own Klone. From working to reduce your day-to-day administrative workload, to helping you grow your business further and give you the time back to invest in yourself. At Kloned we strive for all of our clients to achieve their full potential and build towards their dreams.

HOW WILL I KNOW THE TIME TAKEN TO COMPLETE A TASK IS TRACKED ACCURATELY?

All of our Klones track their time on industry-leading tracking software. Before undertaking the work, your Klone will endeavor to provide estimated timelines to each individual task assigned to them. We provide you with the option of agreeing the estimated time to be undertaken for each task so that we can ensure we are forensic with your budget.

HOW DOES THE PRICING WORK?

You are billed at the beginning of each month according to the package you have selected. You can upgrade to any of our packages at any time.

WHAT IS YOUR CANCELLATION POLICY?

In order to cancel your membership, we require 30 days written notice.

WILL MY HOURS ROLL OVER?

As a monthly membership service, our clients subscribe to us for the ability to retain a London based assistant. While each plan offers a different level of service, as a membership subscription our plan hours do not roll over, and your membership fees are not tied to time specifically. However, once we know you and your requirements we will place you on a plan that is more suited to you.

HOW DO I COMMUNICATE WITH MY KLONE?

You can reach your Klone however way suits you, email, phone, text, Whatsapp, voice notes, Slack, Skype – it’s up to you. Each Kloned assistant has their own Kloned email and mobile number.

CAN MY KLONE HANDLE MY CALENDAR/EMAIL?

Yes, your Klone can arrange meetings and manage your email and calendar with ease. Simply share and grant your Klone access to manage your calendar.

CAN MY KLONED HANDLE SCHEDULING?

Absolutely. Your Klone can coordinate meetings, schedule appointments, and manage your calendar with ease. Simply share and grant your Klone access to manage your calendar.
Our Klones have experience with Google Calendar, iCloud, Calendar, and Outlook.

CAN MY KLONE EDIT AND FORMAT A PRESENTATION FOR ME?

They sure can! Your Klone can use Google Presentations, Canva, or Powerpoint to format and edit personal or business presentations with your provided content, images and detailed instructions.

CAN MY KLONE WORK WITH MY PROJECT MANAGEMNET TOOLS OR OTHER SPECILAISED SOFTWARE?

All of our Klones go through a rigorous certification process so that they can best serve you from day one. While we do not offer specific training for specialised software, our Klones are more than happy to assist if you are able to provide instruction.

CAN MY KLONE HELP WITH MY ACCOUNTING NEEDS?

Kloned offers Bookkeeping services, and most of our Klone’s are proficient in Xero and Quickbooks.

CAN MY KLONE DO DESIGN WORK FOR ME?

Of course! We have Klones who are skilled in Adobe Creative Cloud (InDesign and Illustrator) and they will be more than happy to assist you in your design work.

HOLIDAY COVER?

Business as usual. Your Klone will have a back-up Klone who is fully versed in your project. When your designated Klone is away, their back-up will step in to cover your work.

DO YOU USE BRANDED EMAILS?

Yes. This feature allows your Klone to send and receive emails from your domain instead of their “@Kloned.co” address.

BUSINESS HOURS

Our team work Monday to Friday, 9.00am to 5.30pm.
You can submit your tasks anytime, day or night, weekday or weekend and your Klone will receive the task(s) the following business day to begin working on them.

CAN MY KLONE WORK WEEKENDS?

We like to get to know you and understand your business so that we can provide you with the very best service, tailored to your individual needs and preferences. The majority of our teamwork standard business hours (Monday to Friday). However, if you require support outside of these hours, this can also be arranged.

WILL YOU SIGN A NON-DISCLOSURE AGREEMENT (NDA)?

All our team have signed robust and confidential NDAs covering all work undertaken at Kloned. However, if you wish for them to sign an individual one for your business alone, they will be more than happy to do so.

HOW SOON CAN I EXPECT YOU TO RESPOND TO MY EMAIL/VOICEMAIL/TEXT?

Any correspondence or work submitted within our business hours (Monday-Friday 9.00am-5.30pm) will be received on average within 30 minutes. Any work submitted outside of office hours will receive a response the next working day.

DO I NEED TO SIGN A CONTRACT?

Yes, for confidentiality reasons and to ensure you have read our Terms and Conditions.

WHERE WILL MY KLONE BE LOCATED?

All of our team are based in our Central London offices.

CAN I MEET MY KLONE BEFORE SIGNING?

Absolutely! When we know you and your project we assign a Klone to you. You have the opportunity to meet before signing up. This gives our clients a chance to see whether the Klone is a right fit for them and their business. We’ve never had a bad match to date.

I’VE SIGNED UP. WHAT NEXT?

First, welcome aboard! We will begin with a quick kick-off call or meeting for your Klone to guide you through the delegating process and get you started.

CAN MY KLONE MAKE PURCHASES ON MY BEHALF?

Yes! Your Klone can place orders, make purchases and schedule payments safely and securely. We are SSL certified to ensure your credit card information, passwords, and other sensitive data remains safe.

CAN MY KLONE RECEIVE IN-BOUND CALLS FOR ME?

Yes. You may forward all incoming calls to your Klone who will respond on your behalf. However they will not be able make out-bound sales or prospecting calls to solicit customers.

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